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They are more entertaining (and much easier to read) than some of the recent bickering posted hereabouts. So, sorry Armin, but I say bring on the one-liners. If the mark evokes nothing from you, then it's destined for anonymity. Why? Because the semantics/semiotics used in the most successful marks is loosely based in the (changing) cultural fabric in which we all live. ie: It's rare that a large public corporation has the courage to accept the new BP logo as their new mark.Īlso, I'm a firm believer that if you can't come up with a one-liner about any corporate mark, then it's probably not a very strong solution. Sometimes designers don't has as much influence over the final selected direction as we would like. It's unfair to blame the creative team's lack of vision for this solution w/o knowing MUCH more about the job and the details behind the path to the final mark. Seems like interbrand (or whoever did this) completely dropped the ball on this
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Many thanks to - who else?�- DesignMaven for the early notification of this launch.ĭuring this discussion, please feel free (obligated?) to expand on any “I like it/I don’t like it” comments you might have on the logo - we can only get so far with those comments. You can access more information on AT&T’s - sorry, at&t’s - Brand Center, including an evolutionary chart of the logo, ads and a variety of logo formats for your inspection. Lowercase type is now used for the “AT&T” characters because it projects a more welcoming and accessible image. Transparency was added to the globe to represent clarity and vision.
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The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence. The new logo reinvigorates the AT&T globe - one of the most recognized corporate symbols in the world.
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“The revitalized mark symbolizes these attributes - innovation, integrity, quality, reliability and unsurpassed customer care”
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If new information arises we will update this point.įrankly, there is a lot to be written about this redesign, but I would rather make this post as simple and objective as possible so that the best is left for the comments.Ī few bits from the official press release: So let’s skip right ahead to the result and the reasons behind it:Īlthough not credited in any press release, word on the street is that Interbrand was responsible for creating the new identity. A lengthy history on what led us to this point can be read in, the now three-times-linked, Michael B.’s The Final Days of AT&T. It was just a matter of when and how -�more specifically: how bad. It's time to rock.We all knew it was coming. Let's all dance and sing and shout your name! Oh, ! It's your birthday. But sure looks good on you! Oh, ! It's your birthday.
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Come on, it's what you gotta do! Break it down. Time to celebrate and sing about who? You! Come on,, it's your birthday. Today, we're here at your party where we've secretly replaced your birthday cake with Donny Osmond. Donny Osmond Birthday Song (Personalize Lyrics)Ĭard type large preview Quick Send True Card Message Donny Osmond sings a personalized birthday greeting and puts the name and age you choose up in lights.